Résumé — Sreeja Balachandran

Summary

Principal UX / Product Designer specializing in enterprise AI, agentic experiences, complex workflow systems and data-driven products. Experienced in defining interaction models and scalable product frameworks for ambiguous, technically complex problems — from marketing automation and customer-data orchestration to human–AI workflows. Partners closely with Product, Engineering, Architecture, Research and design-system teams to take concepts from strategy through implementation.

Core expertise

Agentic AI & human–AI interaction Enterprise UX Systems thinking Workflow & orchestration design Product strategy Prototyping User research Design systems Cross-functional leadership

Experience

Aug 2022 – Sep 2026

Principal User Experience Designer · Oracle

Redwood City, CA — Oracle Fusion Marketing · Fusion CDP · Enterprise AI

Partnered with the VP of Product, Engineering and UX leadership to define the interaction model for agentic marketing experiences, including Program Advisor — driving how enterprise marketers orchestrate AI recommendations, content refinement and automated activation while maintaining operational control. Evolved the experience toward opportunity qualification, revenue actions and Sales handoff as part of Oracle’s emerging unified Marketing + Sales direction.
Shaped the UX for Fusion Marketing’s Program and Tactics framework, including the reusable Program Type model connecting strategic marketing objectives to executable campaigns. Established foundational interaction patterns across program setup, tactic authoring, success criteria, content editing, activation, scheduling and versioning as the product evolved toward external release.
Architected scalable workflows for Fusion CDP Connections and Data Orchestration, establishing a consistent interaction model across varied customer-data destinations and complex setup, mapping, scheduling, validation, monitoring, streaming, webhook and AI-assisted orchestration scenarios.
Drove the CXM UI Toolkit initiative, translating Redwood guidance into shared UX specifications and reusable patterns for tables, collection pages, states, filters and related interactions, while building cross-team alignment around adoption.
Extended design leadership beyond Marketing into CX Service, leading the Supervisor Coaching & Monitoring experience from user discovery and scenario definition through iterative Redwood design and MVP handoff.

Apr 2019 – Aug 2022

Senior User Experience Designer · Oracle

Redwood City, CA — Oracle Marketing Cloud · Responsys · Eloqua

Co-developed Oracle’s next-generation marketing automation vision with the VP of Design and design manager, iterating on the end-to-end experience from insights and audience definition through campaign creation, content, preview and execution, while helping establish patterns in the emerging Redwood design language.
Helped define a more intuitive and prescriptive next-generation Responsys + Eloqua experience, translating complex B2C and B2B marketing workflows into a common guided product direction and establishing V1 interaction models with Product, Design and Engineering.
Led UX for the next-generation Segment Designer and Campaign Designer, adapting profile and behavioral rule-building models, validating concepts with Oracle Marketing users, and evolving complex campaign orchestration toward reusable guided patterns that later informed Fusion Marketing Tactics.
Designed additional forward-looking experiences including AI-driven Intelligent Audiences, Maxymiser recommendations, an insights-driven Responsys home experience, and unified cross-channel message-design concepts.

Nov 2014 – Nov 2018

UX/UI Designer II · Course Hero

Redwood City, CA

Designed across learning, growth and core product experiences, including student course-learning journeys, acquisition and conversion landing pages, dashboards and content workflows; partnered with Product, Analytics, SEO and Engineering on A/B-tested experiences aimed at improving engagement and conversion.
Redesigned a multi-step school reviewer administration workflow, improving contractor productivity by 3×, while also serving as lead designer on the Course Advice product.
Led a four-person UI Kit team and contributed to the evolution of Course Hero’s design system and front-end framework; established UI and coding standards, trained developers through the transition, and mentored two junior designers as their design lead.

Earlier

User Experience Designer, part-time	Vuclip · Milpitas, CA	Sep – Nov 2012
Graphic Designer, freelance	San Francisco Bay Area	2007 – 2008
Senior Industrial Designer	Tata Elxsi · Bangalore, India	2005 – 2007

Education

MFA, Web Design & New Media	Academy of Art University, San Francisco	2012 – 2014
M.Des, Master of Design	IDC, IIT Bombay, India	2003 – 2005
B.Arch, Bachelor of Architecture	TKMCE, Kollam, India	1997 – 2002

Tools

FigmaFigJamJiraConfluence Adobe Creative SuiteCodex AI-assisted prototyping and workflow exploration